22 Caviar Russian Luxury Watch Lena Nechet

To make an example of a visual spoof advertisement, I have chosen to satirize products by Russian brands: one of luxury watches and smartphone cases named Caviar, and vodka Russian Standard.

Caviar Appeal

The company does not deal with with fish at all, they just by position their brand on the same market segment as this particular cruel caviar industry to appear luxurious. As far as I understood, they just order some generic watches at a likely Chinese plant with their brand and exaggerated Russian imperial symbolism. I tend to believe that these choices are made purely on market research data - they target Russian money, which most likely came from criminal trade, corruption, and fraud.

The potential customers they target are blinded by the desire to heighten their status to the point that anything associated with upper class consumption could make them purchase an item, regardless the cost to others. My sarcasm is addressed rather to them than to the marketing business.

Caviar -a delicacy salt-cured roe of the family Acipenseridae, usuallyfrom wild sturgeon in the Caspian Sea and Black Sea (Beluga, Ossetra and Sevruga caviars).

The rarest and most expensive form of caviar comes from the critically endangered beluga sturgeon that swims in the Caspian Sea.

Over-fishing, smuggling and pollution caused by sewage entry into the Caspian Sea have considerably reduced the sea's sturgeon population.

van Uhm, D.P.; Siegel, D., 2016, Trends in Organized Crime

In 2005, the United States Fish and Wildlife Service banned the import of Beluga caviar from the Caspian Sea and the entire Black Sea basin. In 2006, the Convention on the International Trade in Endangered Species of Wild Flora and Fauna (CITES) supported an international embargo on caviar export. In 2007, this ban was partly lifted.

Commercial caviar production involves one of three methods:

  1. stunning the fish and extracting the ovaries,
  2. performing a caesarean section, which allows the female to continue producing roe,
  3. via a small incision made along the urogenital muscle when the fish is deemed to be ready to be processed.

New Russian Standard

22 russian standard vodka lena nechet

Caviar, Vodka


Lena Nechet, artist - Fine art, media productions, language.
San Diego, California , USA ,
Art@LenaNechet.com 323-686-1771